17 / Feb
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As Mark Twain once said, “Clothes make the man. Naked people have little or no influence on society.” You just picked up your suit from Pico Cleaners, and you know it’s perfect. We solved your loose button problem and completed your alterations. Our professional finishing services make your garments look even better than they did when you first bought them. Let’s face it; you’ll feel much more confident after dry cleaning with us than if you had done it yourself (maybe you aren’t the best “ironer” in the world). This is because there are psychological benefits to getting your clothes dry cleaned.
The Psychological Advantage of Dry Cleaning
Recent studies found students who wore lab coats performed better on a test than students wearing normal street clothes. The theory, called “enclosed cognition”, finds that what we wear affects us as much as those around us. It’s not rocket science. Looking your best can always give you an advantage. Our sense of identity is also tied to what we wear. A second study found when both groups wear lab coats but one was told they were “smocks,” the lab coat group prevailed again.
Finding Your Identity
Identity is one of the most important parts of what we wear. Identifying with what you wear reinforces your sense of belonging, but also your sense of self. We’ve all been there: nothing can take you out of your element like being over or underdressed. We always want to be subtle when we change our wardrobe, you don’t want to intimidate anyone. Some consider the clothes you wear to be a sign of respect for the people around you and overdoing it can be construed as disrespect.
Is it Possible to Dress “Too Cool”?
Dressing to your surroundings is important, but there’s a thin line between looking cool and looking good. You’ve got to own whatever you’re wearing, but also dress for the occasion. No one wants to get caught “peacocking”, or dressing just to get attention. At Pico Cleaners, we’ll make sure whatever you’re wearing looks perfect, every time. Give our dry cleaning a chance today.